Your mobile app is one of the most important tools that you can have in your business’s marketing arsenal. Your mobile app allows you to share with your customers what it is that you and your business does, special news that you want to get distributed, receive feedback from your customers and attract new prospects in an engaging and connected way. There is one thing however that you may not have given any thought to regarding your mobile app, and that is the fact that it is completely useless unless it offers a user experience that is enjoyable and intuitive for your customers. Here are three ways that your user experience can be improved and thus make your mobile app more effective as a tool for your business.
Revamp the Sign-Up Screen
The sign-up screen in the first real interaction that your customer will have with your app and possibly with your business. If it is too long (or at least appears to be too long on a mobile device screen) then users are more likely to be put off by the idea of signing up and may abandon your app before they ever really get to know it, or you. Sign-up screen woes are among the chief reasons of early app abandonment. Make sure that your process is smooth, simple, and easy to understand. One way that you can improve onboarding is to use OpenID protocol to let your users sign up using the information already contained in established social media and communicating services profiles such as Facebook, Twitter, Gmail, and Microsoft Passport.
Make Sharing Simple and Transparent
People usually have no problem sharing information from within a mobile app, especially if the app is from a brand that is known and trusted. That doesn’t mean that they are not still cautious. Make sure that you are giving your users plenty of options as to how much information is being shared, to what services or entities it is being shared, who can view it once it is shared, and how it is stored on your system in the process. Giving options allows people the chance to feel that they are in more control of their environment.
Make Sure That You Only Have Elements That Are Actually Useful
One of the biggest complaints that users say leads them to abandon an app is either too cluttered or runs to slow. Believe it or not, these two things are tied together. The more things that your app does, the larger, or heavier in programmer speak, it is. This means that the device will need to process a lot of information every single time a new function in the app is used. This can slow down the user experience and make your customers feel frustrated when they are trying to do simple things quickly. Users also do not want to have to dig through a lot of menus or search for a function that is buried in the middle of a lot of other things. Keep the functions of your app to a basic minimum and it will be easier to use, run faster and more reliably, and give your users a better experience that they will want to repeat.
If you already have an app that isn’t giving the best experience, then you should give us call and let us look at it for you, we would be happy to help optimize your app for a better experience. Another option, and no doubt the more effective one is to just start over with a brand new app that is designed from the start to give the best user experience. With our APP7.io system, you can get started building a brand new app right now and have it ready for your customers to use in a matter of days in most cases. It’s a simple as drag and drop, point and click, and you can have a great mobile app that is optimized for the way that users really interact with their online life today. With App7 you don’t have to know a single bit of code and you will never have to worry about cost concerns since the development of your new app, its testing, it’s listing with app stores, and even its ranking are all included in your monthly pricing plan. You even get a simple to use management console that allows you to send out push notifications, update content, and interact with your users in real time.
When you are ready to know more give us a call at our Coral Gables, Florida office at (866)882-8484 or use our online contact form. We would love to chat with you about your app and show you how we can provide you with options that will enhance the user experience of your customers every time they log on.