No matter what type of consulting that you do, having a steady stream of fresh new customers coming in the door is essential. When you are trying to get new clients for your consulting firm, you may be tempted to turn to the latest marketing tools, the mobile app, to increase engagement and thus lead to higher conversions. While you may have the urge to go out and hire a programmer or even employ the services of a coding studio to build your app, there are other options that you can use to get a great mobile app at a fraction of the price and without having to know a single bit of code. We will talk more about that later, first, however, there are some essential elements that you should make sure are included in your mobile app in order to get the most effective benefit from it with your customers.
Feedback is Everything
Perhaps this is the most important aspect of your mobile app. Above all else, you need to have a way for your customers to give you feedback in a simple and user-friendly way. It is this feedback that will enable you to better serve them in the future. The feedback system can be as simple as an email input box with a comment section, or as detailed as an opt-in survey form. No matter what type of feedback system you use, the key is that it be easy for the end user and that you get reliable contact information out of the exchange.
Customization is A Big Seller
People love apps that they can customize for themselves. It doesn’t matter if it is changing the app’s background color or choosing a theme, they feel that when they have more control over the look and feel they are able to better connect with the company that sponsors the app. Giving your users the ability to customize the app to their preferences, even in small ways, can increase their engagement with it and thus their engagement with you.
Take Advantage of Voice Features on Your Customers Phone
This is one of the things that honestly makes no sense. Why in the world would someone build a mobile app for their consulting business, and not take advantage of the core fact that the app is being used on a phone? Give users the ability to make contact with you on demand by utilizing the voice features of their phone, you can also give the option for video or text chat if you like. Remember, the more options that you give a client as to how they can stay in contact with you, the greater the likelihood that they will stay in contact with you.
Social Media Login and Integration
OpenID is a technology that allows customers to sign up and log in to services securely and quickly by utilizing the logins that they already use for established profiles on major social media and communications services. Allow a customer to use social media login for your app and you will increase the chances that they will sign up and engage with you. No one wants to have to fill out a long sign up form and in today’s identity and online presence theft awareness, people are sometimes hesitant to get started with something that they do not already know about. This can be crippling to your efforts to get new customers to learn about you via your app. Using a social media log in system is an effective way around this blockade by giving them a way to sign up and log in using a service and interface they already know and trust.
Get The App You Need in Minutes not Months
These four simple things can be easily added to your consulting business mobile app and can go a long way toward helping to increase its effectiveness. Now earlier, it was mentioned that you can get a great mobile app without having to know a single line of code. Services like App7.io can help you build a highly effective mobile app, test it, develop it out and then get it listed and distributed via a wide range of channels easily. App7 lets you build your app using a simple point, click, drag, and drop interface lets you build your new app as easily as you can build and update your business website.
Ready to Get Started?
If you are ready to get started building a great mobile app for your consulting business check out App7 today. With a wide range of features, great pricing packages, and top-notch customer support, there is no better way to get a mobile app that is perfect for your needs in minutes. You can reach us via phone at (866) 882-8484 or you can fill out our contact form.