Seven Must-Haves to Boost Customer Engagement on Your Mobile App
Mobile apps are known for increasing customer engagement for businesses. This is something that can be kicked up to an even greater level once you incorporate certain mobile app features that will make your customer engagement numbers soar.
You can incorporate multimedia content onto your mobile app, and your users will not only watch these videos, but many of them will even share them if they deem the content share-worthy. You can use this space to show off your products and services to users. You can go for the wow factor, and do some really creative videos or other interesting content that will get shared by your users.
If your users are frequently on other mobile platforms then they’ll appreciate the effort that you put into integrating other popular brands such as YouTube, Open Table, Facebook, Shopify, and Instagram onto your mobile app. You’ll be able to hold their attention for much longer than if you were to neglect this step in mobile app development.
3. Accept Mobile Payments
Offering a secure way for customers to make purchases within your mobile app can truly boost engagement. By accepting mobile payments you will make it easier for your users to stay engaged in your mobile app to browse through your inventory and purchase what they want. You can even turn your current online store into a mobile app store with one of our eCommerce integrations with Woo Commerce or Shopify.
4. In-App Social Walls
There are approximately 2.46 billion social media users today. The fun engagement and instant gratification that users get from social media is something that can’t be found in many other places. This is why offering in-app social walls for your mobile app users will increase the overall customer engagement of your mobile app.
5. Mobile Optimization
You can make it easy for your mobile app users to access websites through your mobile app through the mobile optimization of those websites. Your customers will stay on your mobile app without having to log out and get lost in web browsing.
6. Loyalty Program
You can greatly increase customer engagement by including a loyalty program that will reward customers who make purchases from your mobile app specifically. Not only will this help to increase your mobile purchases, but you’ll also be able to hold your users’ attention a lot longer and make them more prone to use your app or to check in and see if you have any more incentives for them.
7. Communicate Using the App
If your users have questions, you can respond to them within your mobile app. You can even use your mobile app to send push notifications to your users. This type of streamlined channel of communication will help you to cut down on how you get your message to your audience. Your audience will get accustomed to receiving messages from you that will help them to plan for your upcoming sales, events, and other news.
What you choose to implement into your mobile app has a domino effect on every part of the mobile app user experience. It doesn’t take much to increase customer engagement through your mobile app, but you do have to take certain measures to accomplish it and App7 can help you to do just that. Contact us online or give us a call at (866)882-8484.