Social networking has become more of a staple in modern businesses, and it’s no longer looked at as just an option in the same way that it was when it was first introduced. Having an engaged, satisfied, and well-informed social media audience can be a major indicator that a business is doing well. Mobile apps are becoming just as much of an important part of a business’s focus, as mobile apps are continuously proving to boost overall business performance when used efficiently. Merging the two together to create a mobile app that supports an internal social network can significantly improve the way that your business runs.
Make Moderation Easier
Social networking is all about the dialogue, and avid users of social media see it as a powerful tool to bring conversations to broad audiences. Because of this, social media moderation has become an effective way of ensuring that conversations stay on course to encourage a positive and friendly exchange between users. An in-app social network will help you to moderate the conversations for your users so that the dialogue remains clear and purposeful. Social media users whose accounts have been hacked can post spam messages onto Facebook and Instagram pages, but if your social network is in-app you’ll have a better chance of avoiding this issue thanks to two-step security authentication on most mobile apps.
Build a Community
Not every prospect or current customer of yours has Instagram, Facebook, Twitter, Pinterest, and Snapchat. However, if they have downloaded your app then they will have at least one social networking space where they can all come together and discuss one thing: your business. Allowing your users to connect with one another is a great way to build brand loyalty, a sense of connection to other brand loyalists, and to keep them engaged with your mobile app.
Get to Know Your Users
Within your in-app social network, you can also find out what your users are interested in and what they really want from your business. If you pay close attention to the types of exchanges that your users are having then you’ll be able to notice if there are certain product lines that your customers want you to expand upon. They may even express a common dislike for a certain product or service that will let you know to go in a different direction next time. Pay attention to what your users are discussing. Also, track how often they are interacting with your mobile app in order to find out what you can do to make the experience better for them.
In-app social networks are a great way to communicate with your audience and to allow them to communicate with you. You can use App7 to help you create a mobile app for your audience that will accomplish so much more for you than a public social networking site ever could. Contact us at (866)882-8484 and we will help you with your own in-app social network.
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