Mobile apps have been noted for their ability to significantly increase sales and drive customer and client conversion rates up for businesses. You don’t even have to have a large inventory of goods, and you definitely don’t have to run a major business in order to see the positive changes that come from having an app for your business. Mobile apps have certain factors that typically make customers more prone to use them to make transactions with your business.
Levels of Comfort
Mobile apps were made to be used on mobile devices that customers can take into places where larger computing devices just cannot be used. Customers can comfortably travel while using their mobile devices, use them in brief moments, and even use them for prolonged periods of time with minimal discomfort. Mobile apps make products and services from businesses more easily available to customers because customers don’t have to worry about using large computing devices, and they also don’t have to worry about using a web-based browser only in order to access what your business has to offer. Often mobile apps can incorporate a two-step authentication process in order for users to access their information on a mobile app. Also mobile apps are vetted for security risks prior to being accepted by app stores. This isn’t always the case with websites, and this is a major reason why most users feel safer making purchases and other business transactions through mobile apps.
Ease of Use
Let’s face it, mobile devices are much easier to use than even the most straightforward website. The navigation is cut down tremendously to only allow space for the most key features. Customers don’t even have to select options such as “mobile mode” or “full site” mode. Mobile apps are designed to bring you the most important aspects of the business in an easy to use and navigate format. It makes a difference in how customers use mobile apps versus how they interact with businesses in other digital and even physical settings.
Since mobile apps have become such an easy-to-use system for businesses as well, many offer incentives to customers who make purchases through their mobile app. This only makes sales and conversion numbers go up even more. Mobile app incentives and rewards that are exclusive to mobile app users only at specific times will keep users more engaged with your mobile app in anticipation of even more rewards for their purchases. Not only will you have more customers engaged in your mobile app, but you will have more customers who are willing to buy who are engaged in your mobile app.
Mobile apps have several facets to them that help businesses to bring their best products and services to the most customers and clients without diminishing the quality of the interaction or the quality of the products and services. If you don’t currently have a mobile app for your business, and you’re not noticing much growth as far as your conversions and sales, then it’s definitely time to develop a mobile app. Contact us and our team at App7 will get you started.