What would you consider the most important thing about running your business is? Is it payroll? Is it marketing? Is it community outreach? What about capital expansion? While all of those things are without a doubt important, the most important thing about running your business is generating income, and that means the most important thing about running your business is making sales. The question of how to increase sales more effectively has been on the forethought of every business owners mind since the first textile merchants looked for a way to sell more tunics to the naked masses of the ancient world. Of course, the best way to see an increase in sales is to strike while the iron is hot, any traveling salesman would tell you that. You don’t try to sell lightning rods during a drought, you hit up the potential customer right after the violent summer storm when they are thinking about it, when they are receptive.
Today Striking While the Iron is Hot Means Being Omni-Engaged
OK, so your not a traveling salesman and no one has bought lightening rids for years. But you get the idea. You have to be ready to sell the products that your customers want to buy when they are ready to buy them, you also need to be ready to sell the products and services that your customers might not know they want to buy yet. While this all sounds like you need to be part business owner and part psychic, it’s really not as hard as it sounds. You just need to know how to put to use the tools that let you tap into the mind and activities of your customers. This doesn’t mean that you need to have Dionne Warwick’s Psychic Friends Network on speed dial, instead, you could just develop a mobile app that lets you take advantage of advanced features which give you the ability to use a new concept in sales and marketing called Strategic in-App Marketing. This is a way that you can use the power of your customer’s mobile devices and app activities to provide them with the perfect synergy of product offerings for what they need and want to buy right now.
How Can SiAM Help You Increase Sales?
Let’s take a look at how SiAM can help you, with an example. If you were running a sporting goods store and the high school sports season was about to start you may be able to use SiAM to increase your sales both in brick and mortar stores and online. A young man and his father come into the store to buy a new pair of football cleats. The father sees a QR code display near the cleats area. When he scans it with your app on his phone he is given instant access to a set of coupons that help him save on related items his son will need to play the game such as football socks, anti-fungal spray, athletic supporters, and athletic tape. He is also shown additional options such as the brand new deluxe high school sports shower kit that is available through your online shop, and he can get a redeem code that lets his son grab a new mouth protector for free at checkout. All of this is offered to him because of a strategic integration that existed between his shopping activities and your app. When he checks out he can scan the QR on his receipt and get loyalty points and even an entry to win a trip for him and his son to a college football bowl. He is also given a chance to complete a survey later that night about his experience purchasing with your company. Of course, all of this opens up a treasure trove of additional information about him and his buying activities with you, but also about things that he is interested in. He could scan codes throughout your store to learn more about what you offer and the entire time he is giving you more and more information about how to sell to him more effectively. This is the power of SiAM, and it’s a power that can make a big difference in your business operation. With SiAM you can tailor more of your app engagement and other marketing channel activities to a particular customer to get better results from every interacting you have with them.
With App7 SiAM is easy to accomplish
App7 not only lets anyone who runs a business or manages or organization build their very own custom mobile app in minutes, but allows you to take advantage of very powerful features and integrations that let you implement SiAM in a wide variety of interesting and engaging ways. The best part is that you don’t have to know anything about coding or app programming to build your app. If you can point and click a mouse, then you can build your app using the revolutionary App7 template based building system. The best part is that you can build your app, get it tested, get it listed with every major app marketplace, and get it ranked so you can attract more users all for one low monthly package price. App7 makes it easy for you to get the custom mobile app your business or organization needs without the hassles and headaches that come with traditional app development methods.
Using a custom mobile app that offers you the kind of advanced features and integrations which allow you to take advantage of this type of strategic product and service marketing is a great way to build more engagement and sales conversion among your market audience. Now that you see how easy it is for App7 to help you build your app its time to get started. Give us a call at (866)882-8484. The staff if our Coral Gables, Florida offices look forward to hearing from you. You can also use our online contact form to drop us a message and we will get back to you quickly either by email or phone, whichever works best for you. Let App7 help you take advantage of strategic in-app marketing to increase your sales. You need to get started using this valuable technique today, we can assure you that your competitor is.