We know that you want your mobile app launch to be a success. Why wouldn’t you? You worked so hard creating the concept for it, and you put in your precious time and hard-earned dollars to make sure that it turned out exactly how you envisioned it. The last sound you want to hear on launch day is crickets. Don’t worry, we’ve got a few tips to help you market your mobile app before it launches so that users will be ready to download it and interact with your business on a new and better level.
If you are currently active on social media then you’ve got a great opportunity to market your mobile app. Even if you only have a few followers you can still send the message out to them about your mobile app before it launches. It helps to have a relationship with your social media followers before you begin marketing to them. Let customers know that your mobile app is coming after you’ve interacted with them in other ways not relating to marketing or promotion and they’ll be more inclined to receive your marketing message positively.
Your website is also a great outreach tool for letting people know about the launch of your mobile app. If you already have a website for your business then you’re off to a great start. You can market to your followers in many ways through your own website. If you send out a newsletter, simply create a special one letting your readers know about your upcoming mobile app. You can even include a link on your site that allows customers to sign up for a notification when the mobile app is ready. There are several ways that you can go about marketing for your mobile app when you have your own website, it’s just a matter of using the right promotional tools and making sure that your message is attractive and not coming off as too pushy.
If you have business where you are interacting face-to-face with your customers and clients on a daily basis, then you’ve got a great chance of getting them to sign up for your mobile app. Go through with the exchange that you typically have with them just like you always would, but before they leave let them know about the upcoming mobile app launch. You can hand them a flyer with a reminder or simply tell them so that they can plug it into their calendars. Your natural personality and persuasiveness will be put to good use here, and when people interact with a person face to face they often remember the message a lot more than from any other form of marketing. So if you see your customers and clients fairly often, then you’ve got a great marketing opportunity right in your hands each and every single day.
Your mobile app can significantly change the way that your customers and clients interact with your business, and it will improve the way that you are able to deliver products and services to them. Be sure to let them know that in your marketing approach. Contact us at App7 and we’ll help you to deliver a one of a kind mobile app them.