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Why Push Notifications are Important for Your Small Business

December 19, 2017

The way that you communicate with your audience can have a strong impact on the rest of the areas of your business. This works to the advantage of your small business when you make sure that you are using communication tactics that will make your audience more active participants with your business rather than inactive and disengaged. Push notifications are an important communication feature to include on your mobile app for your small business because it is a form of communicating that can help you to accomplish so much for your business in a convenient way for you and your audience.

Send Messages Quickly

Push notifications allow you to send out information to your audience quickly. Scheduling and sending out emails and mailings to your audience can be a tiresome task when you have to track each message to make sure that they were delivered. The majority of mobile device users keep their mobile devices with them throughout the day, and this eliminates the need to track and follow up with these messages since push notifications appear on the screen to allow the user time to read the message.

More Active Users

When there are more active sessions on your mobile app users are less likely to be inactive. Including push notifications on your mobile app will encourage your users to act. They can either follow through with any link that your message contains, or they may go into other features of your mobile app due to the content of your message.

Users Follow Through

57% of push notification recipients actually follow through to the retailer’s website in order to obtain the discount or other incentives. This type of reaction from customers shouldn’t be ignored. Sending out push notifications to your audience can help you to increase sales for your small business.

Skyrocket App Engagement

App engagement goes up by a staggering 88% when push notifications are used. If you want to get your mobile app engagement to grow significantly, then push notification are an important feature that you don’t want to leave out. Manage the frequency of the push notifications that you send out because if you send them too often then it can turn users off. Also, use a balance of both passive and active push notifications so that users don’t always feel as if they have to make a purchase or do something when they see a push notification on their screen. An example of

a passive notification would be something as simple as a message thanking them for their business.

Users Opt in to it

When you offer push notifications as an option for users, 50% of them opt in to receive this form of communication. Once these users are receiving push notifications they tend to find the information useful. Ultimately when you offer users the opportunity to be a part of your push notifications, you are inviting them to be able to engage with your store in a new and better way. If you want to add push notifications to your mobile app, then we can help you get started at App7. Just give us a call at (866) 882-8484.

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