A customer loyalty app program is a feature that you can add to your business that will definitely have an impact on the way that your recurring customers perceive your company. Your most loyal customers are a portion of your audience that you should give special care and attention to in order to keep them satisfied and coming back for more because in the long run their loyalty truly does pay off.
Meets Customers Expectations
The reason why loyalty programs have been a part of businesses for so many years is because people steadily flock to them in nearly every industry. It’s even at a point now where customers tend to expect to be rewarded for how often they shop with a business. Customers have learned that they add a lot of value to your business through their loyalty. When they only fly with a certain airline, routinely stay at a hotel, and even purchase from a particular store numerous times, customers want to be rewarded for their loyalty.
Customers Want to Access Rewards Via Mobile Devices
According to recent findings about customer loyalty programs, 57% of customers want to access their customer loyalty rewards through mobile apps. Unfortunately, 49% of customers don’t even know whether or not they can use a mobile app to access the loyalty programs that they’re currently a part of. If you make your customer rewards more accessible to your customers through a mobile app when they’re in a physical store or even online then it’s more likely that they will use it more often.
Costs Less to Retain Customers
The work and amount of money that it takes to acquire new customers costs 5 times more than it cost to keep an existing customer satisfied. Customer loyalty programs can be one way that you keep your current customer base satisfied and coming back to your business so that you can avoid the costs that eventually come from reaching out to new customers.
Loyal Customers Spend More
As customers become more comfortable with your business and they learn to trust you more, these customers tend to spend significantly more money on your business than new customers. On average loyal customers spend 67% more with businesses than new customers, and this has a lot to do with how much they trust your business. ‘Loyalty programs are driven by trust’ says 38% of consumers, so it’s important that you create an environment with your customers so that they know that they can trust you to deliver what you say you will.
Customer Loyalty app programs will continue to thrive in years to come as mobile apps become more and more popular with consumers and businesses alike. You can create a mobile app for your loyalty program through App7 by giving us a call at 866-822-8484. We offer a variety of mobile app development tools and services at an affordable rate and in an easy and convenient way for you. Contact us so that we can assist you.