If you are in the process of designing a mobile app for your organization or business, one of the most important things that you will want to keep in mind right from the start is the usability factor. Customers will not use an app for very long if they find it slow, clunky, cluttered, or unreliable. Usability should be at the forefront of your thoughts when you are starting the design process and continue through the testing phase. You should also listen to the feedback that your users give you in your first couple of versions of the app and implement the changes that they say they need in order for the app to be more usable. Let’s take a moment to look at a few things that you can do to help make sure that your app is highly usable for your customers.
Keep It Simple
One of the most important aspects of designing an app that is highly usable is to make sure that you don’t include a lot of unnecessary functions or features that are not likely to be used regularly or that have nothing to do with your type of business or organization. If you do not need a shopping cart, then don’t include one. If there is no need to have a social media connection then skip it. Keep it simple and it will be more easily able to be used by the masses. Remember, you can always add features later if you find that you need them or there is demand from your users.
Ditch the Clutter
Yes, the app needs to look nice and include a significant amount of content. You need to inform and engage your customers, but that doesn’t mean that you need to overdo it. Keep the clutter to a minimum and keep the interface clean and simple. This will not only make the app easier to understand and use, but it will lead, along with the concept mentioned above about keeping things simple, to be “lighter” and lighter is good.
Make it Fast
Here is where the first two concepts come into play most effectively. You want your app to be a “light” as possible. This is a programming term related to the amount of code that it takes to run something on a device and get the desired results. An app that is unnecessarily “heavy” will not run as fast and therefore the user experience will not be as enjoyable. Slow apps can lead to frustrations with your users and are among the chief causes of app abandonment. Remember that when a customer abandons your app, they are likely to also be on the way to abandoning you as well.
Ensure that it Works Every Time
This goes hand in hand with the item above, make it fast. An app that is unreliable, one that crashes often or does not work as it should regularly is one that your users not only can’t use, but will stop trying to use. Make sure that your app is tested thoroughly with each new release and that the testing is done across all device platforms to ensure maximum usability for all of your customers.
Now that you know the importance of having an app that is highly usable and what you can do to make it so, it’s time to build a great custom app for your business that takes into account all of these concepts. You have a couple of options as to how you can make that happen. You could go the traditional route and have a coding studio design and build your app which can be expensive and take a long time, or you could use an exciting tool that lets you build your app in minutes, get it rolled out in days, and has a set development cost that includes everything in one easy to budget monthly price. This tool is App7.io and it has changed the way that people are building their custom mobile apps. You don’t have to know anything about coding, all you have to do is point, click, drag, and drop. You use an on-screen interface and pre-configured tools to design your app and then input your own content and graphics. Once you are satisfied, you select the pricing plan that works best for you and submit your design to the App7 team who will polish it, test it, and then submit it to the major app stores for you. We will even work to get your app ranked and help you learn how to use your management console.
Let us help you get started building your new custom mobile app. Our team at App7 is ready to walk you through the process and answer any questions that you may have. You can contact us via our online form or you can call us at our Coral Gables offices at (866)882-8484. We look forward to hearing from you and helping you build an app that is not only beautiful but highly usable.